Businesses like yours are working hard finding the best way to capture the attention of your target customers.
Video ads are known for driving business and sales because people spend 5x more time watching videos on Facebook than they do looking at static images! It’s evident that videos can be way more eye-catching! It’s not surprising considering what a short attention span most people have now, due to the introduction of technology. In your case, this can be a benefit, when you introduce video ads to your audience!
If you only run ads with stock photos or product images, you are missing out on a HUGE opportunity to make your business more profitable and capture the attention of your target audience! 
Another major benefit to video ads is their ability to raise social proof. Check out the incredible impact of video ads with Mikella’s campaign here.
Generally, videos perform best on mobile platforms and users move quickly, so it’s
important to engage them immediately.
Make sure you reveal your product right away and keep your videos short as to not lose their attention!
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