Bombay Hair is an international brand that sells professional hair styling tools and hair extensions. They have dozens of celebrity endorsers and raving fan reviews online. Their products range from $50-$250.
Everything was in place. They just needed EXPERTS to handle everything ad related.
When we were approached by Bombay Hair to run ads for their business, they had everything in place on their site in order to optimize for conversions. Since their business was already bringing in revenue from other sources with a predictable sales funnel, their biggest concerns with implementing a FB ad campaign were running ads that were going to be effective, trackable and profitable.
A great budget to bring in the right customers
With a great budget of $100 per day ($700 a week), we began a robust strategy that included a "no-brainer" offer, targeting, copy and graphics to bring the right visitors who would purchase. Check out a few example graphics from the campaign.
Outrageous results with retargeting
If you click on the screenshot below, you'll see that this was for just one week (our ad campaign launch) this December. Notice the ROAS column (stands for return on ad spend). For $678.85 spent that week, we brought in $15738.14 in revenue. That's a 2318% ROAS.
That's incredible on its own but here's where it gets even more exciting! The top retargeting ad set spent $143.09 and brought in $11,207.02. The ROAS is 7832%!
Have you ever had your Facebook ad account analyzed by an expert to see what's working, what's not and to advise you on the BEST next steps to take in order to optimize your campaign?
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#CaseStudies #Facebookmarketing #FacebookAds
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